Oscar-winning actor Leonardo DiCaprio has officially become the newest member of Rolex’s prestigious group of ‘Testimonees’, further cementing his status as both a global film icon and a connoisseur of luxury watches. The announcement of this exciting partnership coincides with Rolex’s latest campaign, Reach for the Crown, which made its debut during the 2025 Academy Awards commercials.
Reach for the Crown Campaign
Rolex’s Reach for the Crown campaign showcases the brand’s values of excellence and ambition—qualities that are embodied by its ambassadors. DiCaprio, who has built a career on his dedication to acting, perfectly represents these values. His long-standing collaborations with renowned directors Martin Scorsese (The Wolf of Wall Street, The Departed) and James Cameron (Titanic) further solidify his connection to the brand, as both directors have been associated with Rolex for years.
The commercial, which premiered during the Oscars, also featured other iconic Rolex ambassadors like tennis legends Roger Federer and Coco Gauff. Gauff, in particular, made waves on the Oscars red carpet in February, wearing the popular Rolex Lady-Datejust, one of the brand’s most sought-after models.
DiCaprio’s Favorite Rolex: The Daytona
While this partnership is official, DiCaprio’s admiration for Rolex goes back years. The actor has frequently been spotted wearing various Rolex models, establishing him as a true enthusiast of fine timepieces. One of his favorite models is the Rolex Daytona, a watch with a rich history in motorsports and horology.
Notably, DiCaprio was seen wearing the Rolex Daytona ref. 116509-ARPD at a Los Angeles Lakers game. This model, introduced in the early 2000s, is known for its Arabic indices and exotic sub-registers, giving it a distinctive and bold appearance. DiCaprio has also been spotted sporting the ‘racing dial’ Daytona, a version highly coveted by watch collectors. The Daytona’s legacy began in 1963 with the introduction of the Cosmograph, and it quickly became synonymous with motorsports, particularly the 24 Hours of Le Mans, where Rolex was a key sponsor.
A Shared Commitment to Sustainability
Beyond their mutual dedication to excellence, both DiCaprio and Rolex share a commitment to environmental sustainability. DiCaprio has been an outspoken advocate for climate action for years, having founded the Leonardo DiCaprio Foundation in 1998, which supports wildlife conservation and sustainability efforts. Additionally, DiCaprio’s documentaries, Before the Flood and Ice on Fire, have raised awareness about urgent environmental issues.
Rolex, too, has a deep commitment to sustainability. Through its Perpetual Planet Initiative, the brand supports explorers, scientists, and organizations dedicated to preserving Earth’s ecosystems. This alignment of values—environmental stewardship and a passion for excellence—makes DiCaprio’s ambassadorship with Rolex more than just a business deal; it represents a shared vision for a sustainable future.
The Future of the Partnership
DiCaprio’s association with Rolex strengthens the brand’s influence in the world of cinema and further highlights its commitment to sustainability. With his timeless style and deep appreciation for horology, DiCaprio is poised to become one of the most compelling figures in Rolex’s legacy of Testimonees. As the Reach for the Crown campaign unfolds, fans of both Rolex and DiCaprio will be excited to see how this partnership continues to evolve.
