Cosmetic treatments are no longer just for women. Men, especially those who are fashion-forward and success-driven, are increasingly turning to non-surgical procedures to enhance their appearance. MenStyleFashion delves into this growing trend with renowned cosmetic doctor Dr. Esho, exploring how skincare and treatments like Botox have become essential to many men’s grooming routines.
Botox & Beyond
The idea of cosmetic treatments for men might have seemed unthinkable a few decades ago, but today, it’s becoming as normal as a trip to the gym or a shopping spree for a designer suit. Men like Jack Byron, a 32-year-old who has made Botox a part of his daily grooming, are now leading the charge. After attending a school reunion and seeing the dramatic transformation of a former friend who confessed to using Botox, Jack decided to give it a try—and he’s never looked back.
Skincare is now an integral part of Jack’s routine, alongside gym sessions and a precise morning grooming process. “Looking good makes me feel good—and that confidence helps me perform better at work,” he shares. The line between fashion and beauty has blurred, and men’s cosmetic treatments are on the rise. With over 25% of non-surgical procedures now being booked by men, it’s clear that male self-care is evolving.
The Esho Effect
Dr. Tijion Esho, affectionately known as “Dr. Beautiful,” is at the forefront of this shift. He believes that skincare shouldn’t be gendered and encourages men to treat their skin with the same care they’d give their most prized suit. “Your skin is the one suit you wear every single day—why not treat it like your best Boss tailoring?” Dr. Esho has seen a significant increase in male clients seeking non-surgical procedures, with Botox and tear trough treatments being particularly popular.
Tear Troughs: The 10-Minute Fix
While Botox is now widely known, other treatments like the tear trough procedure are gaining attention. These treatments address tired, sunken eyes—a common concern for men who often feel that no matter how much sleep they get, they always look exhausted. According to Dr. Esho, a simple 10-minute procedure can refresh the entire face and provide a dramatic improvement in how a man feels about himself.
Jack, for example, started with Botox for forehead lines but later discovered the tear trough treatment. “No matter how much sleep I got, I always looked tired. After the treatment, I wake up looking alert—and I feel more confident than ever.”
Instagram Skin
The cultural shift towards male grooming isn’t just driven by magazines or TV. Social media platforms, especially Instagram, have become the new barometer of beauty standards. Selfies, tagged cosmetic clinics, and before-and-after transformation photos are now a part of everyday life. Videographer and brand consultant Noel Mack believes that social media has completely changed the game. “You don’t need to wait for a magazine to tell you what’s hot. Just scroll—everyone’s posting selfies, tagging cosmetic clinics, or showing off their latest treatment.”
While some critics argue that social media has increased self-consciousness, others believe it’s simply heightened awareness of available treatments. Men are now more motivated than ever to look their best, and social media is playing a big role in this transformation.
Smart & Sharp
A lingering stereotype is that men who invest time in their appearance lack substance. But modern icons like Simon Cowell and Gordon Ramsay have proven that looking polished doesn’t diminish one’s intelligence or success. Both have openly embraced cosmetic treatments, proving that grooming and professionalism can go hand-in-hand.
For Jack, the stigma doesn’t matter. “I look good, I feel great, and yes—I’ve had a little help. I’ve got no shame in that.” He confidently embraces his cosmetic treatments as part of his overall lifestyle, and he’s not alone. More and more men are recognizing the importance of feeling good in their skin and are willing to invest in treatments that enhance their appearance and self-confidence.
Conclusion
The rise of cosmetic treatments for men marks a shift in the way masculinity is viewed in relation to self-care. Botox, tear trough procedures, and skincare are no longer just for women—they’ve become essential parts of the modern man’s grooming routine. Whether you’re looking to reduce wrinkles, improve skin tone, or simply enhance your appearance, investing in cosmetic treatments can boost both your confidence and overall well-being.
So, the next time you’re getting ready for a big meeting or a night out, consider whether your skin could be the next investment piece in your wardrobe.
