Global Superstar Partners with Iconic Eyewear Brand to Redefine Vision and Style at Ray-Ban Studios
February 21, 2025 (Milan, IT) – Ray-Ban is thrilled to announce that fashion icon and entrepreneur A$AP Rocky has been appointed as the brand’s first-ever Creative Director. A trendsetter in both music and fashion, Rocky is set to infuse his unique vision into Ray-Ban Studios, spearheading creative projects and shaping the future of the brand’s design and image. The partnership kicks off with the highly anticipated Blacked Out Collection, a redesign of the iconic Mega Icons, featuring a brand-new lens type set to release in April 2025.
A Visionary Collaboration
Since bursting onto the scene in 2011, A$AP Rocky, born Rakim Mayers, has become a global force in music, fashion, and culture. With billions of streams and numerous award nominations under his belt, Rocky’s influence continues to grow. Now, following the success of his fourth studio album Don’t Be Dumb, Rocky takes on the role of Creative Director for Ray-Ban Studios—the brand’s creative platform launched in 2016 that celebrates the power of music and the stories of bold, courageous artists.
This new partnership signifies a bold step for Ray-Ban, blending its iconic heritage with Rocky’s modern, boundary-pushing style. “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” says Rocky. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”
A New Era for Ray-Ban
“Ray-Ban transcends the eyewear industry; it’s not just a brand, it’s a lifestyle,” says Leonardo Maria Del Vecchio, President of Ray-Ban. “For nearly 80 years, the brand has been worn by the world’s most iconic musicians, artists, actors, and heroes—shaping and reshaping the status quo. Today, we welcome A$AP Rocky into our family; he’s a visionary artist and creator. His ability to push the boundaries in everything he does aligns perfectly with the Ray-Ban DNA. We are reinforcing the brand’s values of innovation, pioneering spirit, and courage. Let the future begin!”
A$AP Rocky’s Bold Vision for Ray-Ban
In his new role, Rocky will launch disruptive new eyewear designs that merge classic Ray-Ban elements with his signature modern influences. The Blacked Out Collection will include reimagined versions of traditional styles, now transformed into Mega frames with gold-plated details and ultra-black lenses.
Rocky’s involvement goes beyond just eyewear design; he will oversee campaigns, redesign Ray-Ban stores, and seamlessly integrate music, fashion, and the arts into the brand’s identity. This creative synergy will reshape how Ray-Ban engages with a new generation of consumers, redefining what it means to wear the brand.
With A$AP Rocky at the helm, Ray-Ban’s future is set to be as bold, innovative, and stylish as the music, fashion, and culture that inspire it.
