This May, New Balance introduces Grey Days, a month-long celebration of the brand’s signature color. Grey, which has come to symbolize the company’s quiet confidence, high-performance craftsmanship, and timeless design, has been a core element of New Balance’s identity for decades.
To kick off the celebration, New Balance has officially launched The Grey Shop, available online at NewBalance.co.uk and in stores across the UK. The shop features a handpicked selection of new and classic models, showcasing a variety of styles from lifestyle and performance to the Numeric skateboarding collection and kidswear. Key highlights include the 740, 9060, 1000, T500, and Fresh Foam X 1080v14, along with a stylish assortment of grey apparel that perfectly captures New Balance’s minimalist aesthetic.
But Grey Days is not just about shopping—it’s an immersive celebration of the brand’s culture, creativity, and community. The color grey, first introduced in the 1980s to create the ideal urban running shoe, quickly became synonymous with the New Balance brand. In an era dominated by neon hues, grey’s understated tone stood out and became a symbol of the brand’s dedication to quality, independence, and meticulous craftsmanship.
“Grey embodies everything that sets New Balance apart, whether you’re a first-time customer or a long-time fan,” says Brian Lynn, Global Vice President of Lifestyle at New Balance. “It has remained central to the brand’s identity for decades, and Grey Days 2025 showcases its enduring appeal.”
This year’s Grey Days celebration brings together the New Balance family, including athletes, ambassadors, and fans, for a series of limited-edition releases, exclusive stories, and special events. The color grey is reimagined across 21 footwear styles and 11 apparel pieces, seamlessly blending New Balance’s rich heritage with modern innovation.
One of the most eagerly anticipated moments of Grey Days 2025 is the reissue of the iconic 1300JP, set to release on 29th May. A revered classic in sneaker culture, the 1300JP is only available once every five years, making each release a highly anticipated event. Known for its impeccable construction and timeless style, the 1300JP is a true standout in New Balance’s sneaker lineup.
Grey Days goes beyond product—it’s a celebration of the diverse identity of New Balance wearers. It’s about the creatives, athletes, and thinkers who choose substance over show, purpose over trends. By blending the old with the new, the campaign reflects the brand’s unique ability to redefine boundaries and elevate style.
For those looking to refresh their spring wardrobe with effortless style and unparalleled comfort, Grey Days offers the perfect opportunity. Whether it’s the vintage-inspired charm of the 9060 or the contemporary flair of the 1080v14, each pair of shoes is designed to move seamlessly from the gym to the street, from work to weekend.
For New Balance, grey is more than just a color—it’s a mindset. A mindset that honors the past, celebrates the present, and confidently looks toward the future. With Grey Days 2025, New Balance invites the world to step into that mindset—one iconic shade at a time.
