Tom Brady is a name that resonates in the world of football, but it’s not just his accomplishments on the field that capture the public’s attention. The former quarterback has also curated an extraordinary collection of luxury watches, each as refined and meticulous as his legendary career. From classic Rolex Daytonas to exclusive Audemars Piguet creations, Brady’s watch collection reflects his passion for high-end horology and his taste for rare, sophisticated timepieces.
This December, fans and collectors alike will have the opportunity to acquire a piece of Tom Brady’s iconic collection, as Sotheby’s hosts The GOAT Collection: Watches & Treasures from Tom Brady. The auction will feature a selection of Brady’s most prized watches, with estimates ranging up to $900,000. It’s not just any watch collection—it’s a legacy up for grabs.
The Man Behind The Watches: Tom Brady’s Journey into Horology
While Tom Brady’s career on the football field is well-documented, few know the story behind his passion for horology. Brady’s fascination with watches began with a gift from his parents—a special timepiece given to him when he graduated high school and headed to the University of Michigan in the late 90s. However, it wasn’t until Brady joined the New England Patriots that he began building a serious collection, transforming a childhood interest into a lifelong passion.
Over the years, Brady has amassed one of the most impressive private watch collections among sports stars. His timepieces reflect both his status as an IWC ambassador from 2019 to 2023 and his personal affinity for renowned brands like Rolex, Patek Philippe, and Audemars Piguet. For Brady, these watches are more than just accessories—they’re an integral part of a curated collection that showcases both his personal style and his deep appreciation for craftsmanship.
Sotheby’s Auction: A Chance to Own Tom Brady’s Rare Timepieces
This December, The GOAT Collection: Watches & Treasures from Tom Brady will be hosted at Sotheby’s in New York, offering collectors a rare opportunity to bid on some of the finest pieces from Brady’s watch collection. Alongside the timepieces, the auction will also feature personal memorabilia from Brady’s career, including game-worn jerseys from his University of Michigan days, his final helmet from the New England Patriots, and various Super Bowl mementos.
But the real showstoppers are undoubtedly the watches. At the moment, nearly 20 of Brady’s prized timepieces are set to be featured in the auction, with price estimates ranging from $5,000 to $900,000. Collectors can expect to see watches from iconic brands such as Rolex, Patek Philippe, Richard Mille, and IWC.
One of the most unique aspects of Brady’s collection is his love for gem-set watches. These luxurious pieces showcase intricate gem-setting techniques, such as baguette-cut stones forming gleaming bezels. Among Brady’s standout watches are two models adorned with diamonds, a favorite material in high-end watchmaking. Recently, he was even spotted wearing a stunning Rolex Cosmograph Daytona ref. 116578SACO, set with 36 cognac-colored sapphires—a true statement piece.
Highlights from Brady’s Collection
A particularly exceptional watch from Brady’s collection is his Audemars Piguet Royal Oak, a one-of-a-kind piece crafted for his Netflix roast earlier this year. This custom creation features an 18K white gold case and a salmon-colored dial, set with baguette diamonds. The dial is personalized with indices that spell out “Tom Brady,” and Roman numeral VII marks his seven Super Bowl victories. The back of the movement is engraved with Brady’s signature. This unique Royal Oak is estimated to fetch between $400,000 and $800,000 at auction.
Another eye-catching piece is Brady’s Rolex Day-Date ref. 228396TBR, which features a stunning meteorite dial and is set with baguette diamonds at the indices and bezel. This platinum and diamond-set Rolex is a masterpiece of craftsmanship and is expected to fetch between $80,000 and $120,000.
Owning a Piece of Tom Brady’s Legacy
For any serious watch enthusiast or collector, the chance to own a piece of Tom Brady’s watch collection is truly a dream come true. These timepieces are not only examples of horological excellence but also carry a personal significance for Brady himself. Each watch in his collection tells a story, reflecting both his remarkable career and his deep appreciation for fine craftsmanship.
From limited-edition Rolex models to custom-designed Audemars Piguet creations, Brady’s collection offers something for everyone. As these iconic timepieces go up for auction, they offer not only investment potential but also the opportunity to own a piece of Brady’s personal legacy—a legacy that transcends football and extends into the world of luxury watches.
